I too expected a heavier crowdfunding interest, but I suppose Mantic's kickstarter have swallowed a lot of potential funding for AoW. Considering your dwarves are the best on the market, this is really sad. Smaller campaigns might be better.

Although I can't afford a contribution at this point of time, I've promoted the campaign on a number of sites (including Bugman's Brewery, where I certainly expected larger involvement), and hope like hell you'll get better support. Since other companies with less quality miniatures succeeded with gathering a lot of funding, I'm surprised to see AoW lagging behind, at least this far. Perhaps the news must go around to build up interest in the campaign. Perhaps the use of Kickstarter, a bigger site, is vital to success.

But it isn't over till the fat lady sing. Who knows, maybe us dwarf collectors are just as stubborn and slow to action as our miniature minions? Maybe the money will start to roll not in the beginning of the campagin, but in the middle or end of it.

On a positive note, I and some friends of mine laughed and congratulated AoW informally upon hearing of the long delay in WarCast Apoc warriors due to enormous orders. I understand your surprise on the veritable flood of pre-orders, but those sales are still the way to go and grow! Well deserved, too.

And still i think you should show at least 1-2 green miniatures, not only concept-arts I know you are busy... but it's just an idea for future.

Since I haven't followed Mantic or other kickstarter projects anywhere near to closely, I must ask: have other companies shown greens with their crowdfunding campaigns?

http://www.indiegogo.com/Weird-West-Miniatures for example

i am simply waiting to figure out how much o can afford to pledge. Its euro millions tomorrow and if i win 92 million you can be sure you will reach your goal if i dont it may be less. I would love to pleadge hundreds but simply cant afford but i will give all i can to get this project off the ground love the idea

Interesting. A $ 3,000 goal doesn't seem much, but Weird West Miniatures are of course smaller than AoW, a company whose character models seem to pop up several times on every Warhammer tournament I visit in Sweden (and sometimes they're for sale on those, as well).

Take also a look at Bushido funding.
http://www.indiegogo.com/bushido?a=609962

I think they did a great job.

Well, you made 1\4 for 5 days =) Hope you will earn 20k

To me there are a few of problems with this campaign for potential contributors. First is that i had never heard of Indiegogo until AoW's campaign started getting posted around so i would have gone for Kickstarter and a smaller target, but thats been mentioned already. Starting a campaign for a whole army is a good idea but its such a big task that requires such a large amount of money that i think it will be hard to achieve the goal. Something else is that each reward tier doesn't include the previous reward like Kickstarter campaigns do. That might be a turn off for some people.

Im not a fan of Mantic's style (Aow wipe the floor with Mantic quality wise) but their models are really cheap so thats their strength. They can offer really attractive rewards which is what has attracted all the pledged funds i think, not the promise of new model ranges. Who wouldnt want a model sculpted in their likeness? I thought that was a really clever reward and one that i think Aow would be able to do much better. I understand that you dont want to offer such extravagant rewards because the cost to do so would basically wipe out all funds (it would be interesting to see how much of Mantic's money will go towards paying off all the rewards they are giving out) so you need to think of cheaper alternatives. I think you need a lot more pledge tiers in the range of $1-20 with digital rewards like thanks on a dedicated page of the website or printed in the next publication or signed artwork/rulebooks (rulebooks for higher reward tiers obviously since they cost 20 euros as it is). The tours are a good idea for those that can get there and if they included some of the previous rewards as well, but i think just more models would have been a better option or something that wont cost you as much but that will appeal to a lot more people. I cant think of what that could be but im sure theres something.

The last thing i have to say has also already been mentioned somewhere. I dont think Dwarfs are exciting enough and i dont think the rewards should have been Dwarf specific. They should have included the whole AoW range somehow and i personally would have pledged straight away if the campaign had been for an evil dwarf regiment, something that there is a real demand for now that FW have released a chaos dwarf army.

Sorry if i sound negative. I really hope you do get all the funding you need as i really want to see what a full AoW army would look like and hopefully the same can be done for Apoc Dwarfs one day if this is successful. Ive seen this posted around quite a lot so hopefully some of the bigger model news sites will pick up on it and pledges wills tart to pour in.

Thanks for all the feedback.

Very constructive and useful!

hello there,
this is my first post!
i am proud to announce that I have contributed to the campaign!
i would like to give my advice (yes!! me too!!) for the next fund rising campaign: perk at 50 (well from 35$ to 50$ of course) us$ limited edition metal miniature!
yes a limited edition miniature only for people who contributes...

i guess this would be a good option: the prices fully cover the building costs, get a fairly nice income span and people will owns an ultrarare miniature to show at tournament, exposition and so on!

ps
sorry for my rusty english...

Good points, Pyro Stick! Perhaps a joint pledge (with an Apoc Dwarf unit included at some middle-tier level) would earn you contributions from solely Chaos Dwarf collectors and thus help build the Dwarf army?


Now that is clever. I will never be entirely content with limited edition miniatures that are good enough for me to think they should be available permanently, but this is actually a bait that quite a lot of people will bite for.

Contributed what I could spare yesterday. I really hope this picks up speed soon. The outlined project and concept art is beyond awesome. So much love for the dwarf collectors. The (lack of) reaction on Bugman's really boggles my mind...

Whether or not this ends up being a succes I look forward to buying far too many of the models you do end up releasing

unfortunatly my euro millions didnt come up. But have pledged what i can at present will do again later in the month if any cash left.

Is there any possibility of putting a $5 dollar pledge for say a signed photo of felix sculpting this would allow people not intrested in dwarf but keen to help AoW out to pledge im sure it would drum up lots of intrests.

I can not stress how much i want this project to get off the ground we have to get to $50000 plus for all these great model to be made

Erm, 2 or 3 days before your post they did.

http://www.beastsofwar.com/avatars-of-war/avatars-war-starts-bearded-kickstarter/



From what I understand you have to be an American to start a project on Kickstarter. Canadians (and other non Americans like us Brits) have to use other, less well known site, such as Indegogo. Studio McVey are doing their project "in collaboration" with Coolminornot wich emans CMON's Americans can set up the project for them (and then they spent a few years over in America working for Privateer Press). Mantic probably have some satff based over in America so they could probably set it up that way too.

Avatars of War might not have had the Kickstarter option.