I too expected a heavier crowdfunding interest, but I suppose Mantic's kickstarter have swallowed a lot of potential funding for AoW. Considering your dwarves are the best on the market, this is really sad. Smaller campaigns might be better.
Although I can't afford a contribution at this point of time, I've promoted the campaign on a number of sites (including Bugman's Brewery, where I certainly expected larger involvement), and hope like hell you'll get better support. Since other companies with less quality miniatures succeeded with gathering a lot of funding, I'm surprised to see AoW lagging behind, at least this far. Perhaps the news must go around to build up interest in the campaign. Perhaps the use of Kickstarter, a bigger site, is vital to success.
But it isn't over till the fat lady sing. Who knows, maybe us dwarf collectors are just as stubborn and slow to action as our miniature minions? Maybe the money will start to roll not in the beginning of the campagin, but in the middle or end of it.
On a positive note, I and some friends of mine laughed and congratulated AoW informally upon hearing of the long delay in WarCast Apoc warriors due to enormous orders. I understand your surprise on the veritable flood of pre-orders, but those sales are still the way to go and grow! Well deserved, too.